Blog
Your Sales Call Booking Strategy
One of the primary metrics that all organizations should drive and track is activity; or as we prefer to describe it, meaningful engagements. You can only close the sales processes which you begin, and as such having a steady inbound funnel of new opportunities to pursue, and new assessments to book, is the only way […]
The Importance of Sales Positioning
In terms of sales strategy and sales process, positioning essentially refers to the angle at which you want to approach the prospect; and more directly, approach the sale. In essence, if your prospect was to describe your business or brand in a single sentence, statement, or phrase what would you want it to be? Do […]